Here are some helpful tips for better nurturing your leads and contacts.
We all know that generating leads is a crucial part of the real estate business, but nurturing those leads may be even more important. Not every person you encounter will want to buy or sell a home right this minute, so it’s crucial to have a system in place to stay in touch with them until they are ready to buy or sell. Properly nurturing your leads will lead to more business, more referrals, and more brand awareness while staying top of mind with your prospects. Here are a few different strategies you should use to nurture your leads and build a strong business pipeline:
1. Start a blog. An educational real estate blog is a fantastic way to turn leads into clients. If you provide relevant, important information, local homeowners and renters will be more likely to find your blog online. Whether it’s a market update detailing the latest month’s stats or an announcement about an upcoming local event, it’s a great way to stay top of mind with your prospects.
“An educational real estate blog is a fantastic way to turn leads into clients.”
2. Utilize a drip campaign. This is one of the best strategies for nurturing warm leads who have subscribed to your mailing list through your home search site or other landing pages. There’s plenty of software out there compatible with your CRM that will send out emails strategically over a specific period. If you segment your mailing list into different groups, you can use strategic marketing copy that generates higher conversion rates.
3. Create videos. It’s great if prospects recognize your name, but they’re even more likely to hire you if they recognize your face. Shooting video content can be intimidating at first, but there are so many different ways you can utilize this strategy. You could shoot a talking-head video about the latest stats, showcase one of your latest listings, or even interview a local business owner.
These are just a few ideas to get you started, but there are many more ways you can nurture your leads and prospects. If you have any questions or want to know more about how I nurture my leads, don’t hesitate to reach out via phone or email today. I would love to help you.
