These three tips will help you overcome your fear of prospecting.

How can I get over my prospecting anxiety and land more business? As a real estate agent, you may resist prospecting more than any other task. Whether you’re cold calling, knocking on doors, or talking to guests at an open house, prospecting can be awkward. However, it’s absolutely necessary if you want to get more leads and grow your business. If your fear of prospecting is holding you back from being the best agent you can be, don’t worry. Here are a few simple tips to help you get over your prospecting anxiety:

1. Have a plan. If you’re afraid of not knowing what to say or going blank during a call, you need to have a plan. While I don’t perform well with a rigid script, writing a basic outline that covers your opening sentence, what you’ll say, the message you’re trying to convey, and your closing statement. With this plan in place, you’ll be confident and likely perform better on the call.

“Progress matters more than perfection.”

2. Have some finality to the process. To prevent endless prospecting, set specific limits. Dedicate, for example, 30 minutes a day or a certain number of phone calls. Having a defined endpoint makes your goals achievable and allows for a sense of accomplishment.

3. Don’t be afraid of failure. Not every call will result in immediate business, but prospecting is about building relationships. Each call is an opportunity to connect, even if it doesn’t lead to immediate sales. Failure is a part of business and a chance to learn and grow.

Remember, progress matters more than perfection. You’ll improve your prospecting skills with practice. If you have questions or want to reach out, please feel free to call or email me.